Win the contracts that actually move the needle.
A single recurring office contract is worth more than 30 residential cleans. Property managers, facilities directors, and office managers find their cleaning vendors on Google. We make sure they find you — not the regional janitorial chain that’s been on retainer at every property in town since 2009.
The economics are fundamentally different.
Not all commercial work is created equal.
Each commercial sub-vertical has different keywords, different buyer personas, and different sales cycles. We build dedicated landing pages for the segments you actually want to win — not generic “commercial cleaning services” copy.
Office Buildings & Coworking
Office managers, building admins, and HR leads searching for “office cleaning services [city]” or “after-hours commercial cleaners.” Generally the easiest commercial vertical to break into.
Medical & Dental Facilities
OSHA, HIPAA, biohazard compliance — medical buyers care about specialization. We position you as the expert: “medical office cleaning [city],” “dental practice cleaning services.”
Retail & Restaurants
Multi-location retail and restaurant chains needing nightly cleaning. Lower margin per location but higher volume — and one chain can mean 10+ locations under one contract.
Warehouses & Industrial
The biggest contracts, the longest sales cycles. Plant managers and facilities directors. Pages targeting “industrial cleaning services,” “warehouse janitorial,” “manufacturing facility cleaning.”
Schools & Daycares
Long sales cycles, often involves bid processes, but extremely sticky once won. Often won via word-of-mouth + a strong website that signals legitimacy when references check you out.
Property Management Companies
The holy grail. One property manager controls 10-50 buildings. Win the relationship, win the portfolio. Requires content and case studies that signal you can handle scale.
Commercial SEO is not just residential, scaled up.
A lot of agencies treat commercial cleaning like residential with bigger numbers. That’s wrong. The buyer is different, the search behavior is different, and the conversion path is different. Here’s what we do differently for commercial accounts.
Less Maps. More long-tail.
Property managers don’t search “cleaners near me” on their phone. They search specific terms like “after-hours office cleaning Denver Tech Center” on a Tuesday at 2pm from a desktop. We optimize for those queries — long-tail, intent-rich, often desktop searches.
Longer pages. More authority signals.
B2B buyers spend 4-7 minutes on your site before they request a quote. Pages need to look credible — case studies, certifications (CIMS, OSHA, ISSA), insurance amounts, fleet size, employee counts. We build that into every commercial page.
Quote forms. Not booking widgets.
Commercial buyers don’t book a $4,000/mo contract through a calendar widget. They want a quote with a real human. Forms ask qualifying questions — square footage, frequency, special requirements — so by the time you call them, you can quote intelligently.
Content that gets shared in board meetings.
Topics like “RFP checklist for commercial cleaning vendors,” “questions to ask before hiring a janitorial company,” “true cost comparison: in-house vs outsourced janitorial.” These pieces convert decision-makers, not just searchers.
Commercial takes longer. Here’s why that’s good.
If you’re looking for instant gratification, commercial isn’t it. Sales cycles run 30-90 days from first contact to contract signed. Some industrial and education contracts take 6 months. The buyer cycle involves RFPs, walkthroughs, multiple decision-makers, and procurement reviews.
That’s also exactly why commercial SEO is the highest-leverage investment a cleaning company can make. The slow cycle means competition is thinner — most cleaners give up before the leads start landing. The contracts that do close are 5-15x larger than residential and last 3-5x longer. One winning quarter funds the next two years.
Our commercial engagements are typically 6-month minimums (vs. 90 days for residential) because the work compounds slower but lasts much longer. By month 6, our commercial clients are typically receiving 3-8 qualified RFPs per month from organic search alone.
Built for the businesses winning the contracts.
Book a 20-minute audit call. We’ll review your current commercial positioning, identify the verticals you’re best positioned to win, and walk through what the next 6 months would look like. No pitch deck, no pressure.