We Put You In Front of Facility Managers.
Stop wasting budget on generic “house cleaning” keywords. We target the decision-makers who actually sign big contracts: Property Managers, Leasing Agents, and Office Directors.
The “Wrong Traffic” Problem
Homeowners
“How much for a 2-bedroom apt?”
(Low Margin / High Churn)
Property Managers
“We need a bid for 200 units.”
(High Volume / Recurring Contract)
We Build “Entity Authority” in Specific Verticals
Check Available Territories →Apartment Complexes
We target Leasing Offices searching for “Make Ready Services.” We help you secure volume contracts to turn 10, 20, or 50 units a month for large properties. Keywords: apartment turnover, make-ready cleaning, unit turns, move-out cleaning service.
Medical & Healthcare
We optimize for high-trust keywords like “Medical Office Janitorial” and “Healthcare Facility Cleaning,” signaling OSHA/HIPAA compliance to doctors and hospital administrators. Terminal cleaning, infection control, biohazard protocols.
Class A Office Buildings
Targeting Property Management firms looking for “Day Porter Services” and “Nightly Office Cleaning” with security clearance signals. High-rises, corporate campuses, executive suites.
Industrial & Warehouse
Capturing “Warehouse Floor Scrubbing,” “Industrial Sanitization,” and “Manufacturing Cleaning.” We help you bid on massive square-footage jobs with specialized equipment requirements.
Schools & Education
We target School Boards and Private Academies needing “Green Cleaning” and “Background Checked Staff.” High-value, long-term RFPs. Summer deep cleans, daily maintenance, athletic facilities.
Auto Dealerships
Showrooms demand perfection. We optimize for “Dealership Floor Care” and “High Traffic Cleaning” to land these high-paying retail clients. Glass polishing, showroom maintenance, service bay cleaning.
Retail & Shopping Centers
Mall management companies and retail chains need “Retail Cleaning Services” and “Shopping Center Maintenance.” Common areas, food courts, restrooms—high visibility, high standards.
Gyms & Fitness Centers
“Gym Cleaning Services” and “Fitness Center Sanitation.” 24-hour facilities need flexible scheduling and specialized disinfection. Locker rooms, equipment wipes, cardio areas.
Religious Facilities
Churches, temples, mosques need “House of Worship Cleaning” services. Large square footage, weekly services, event-based deep cleans, respectful staff.
Cleaners Who Landed Major Contracts Through SEO
These are actual commercial cleaning companies that stopped relying on brokers and bid sites and started attracting direct clients through strategic SEO.
Medical Facilities
Precision Clean Pro
From Cold Calling Doctors to Inbound RFPs
Contract Value
Facilities
Apartment Management
TurnKey Cleaning Solutions
Dominating “Make-Ready” in Dallas
Units/Month
Annual Revenue
Class A Office
Summit Facility Services
From $80k to $650k in 18 Months
Revenue Growth
Time Frame
Ready to Land $100k+ Contracts?
See exactly how we’ll position your company to win facility management contracts in your market. Get a custom commercial SEO strategy in 30 minutes.
Get Free Market Analysis →The Vertical-Specific SEO Approach: Why One Size Doesn’t Fit All
Here’s what most commercial cleaning SEO “experts” get wrong: they try to rank you for generic “commercial cleaning” and call it a day. That’s lazy, and it doesn’t work because different verticals have completely different search behavior.
Medical Facilities: The Compliance Vertical
When a medical office manager searches for cleaning, they’re not just looking for clean floors. They’re looking for OSHA compliance, HIPAA awareness, and infection control protocols.
Key search terms:
- “Medical office cleaning services”
- “Healthcare facility janitorial”
- “OSHA compliant cleaning”
- “Terminal cleaning service”
- “Biohazard waste disposal cleaning”
Content strategy: We create dedicated pages explaining your understanding of CDC guidelines, bloodborne pathogen training, and your staff’s medical facility certification. We add schema markup highlighting your medical cleaning credentials.
Apartment Complexes: The Volume Play
Property management companies managing 200+ units need speed, scalability, and consistency. They’re searching for vendors who can handle volume.
Key search terms:
- “Apartment turnover cleaning”
- “Make-ready services [city]”
- “Move-out cleaning for apartments”
- “Unit turn cleaning company”
- “Property management cleaning vendor”
Content strategy: We build pages showcasing your capacity (“We can turn 50 units/week”), your systems (photos of before/after checklists), and your response time (“24-hour guarantee”). We target specific apartment management companies by name in local content.
Class A Office Buildings: The Premium Play
High-rise office buildings and corporate campuses are managed by professional property management firms with high standards and big budgets.
Key search terms:
- “Day porter services”
- “Office building janitorial contract”
- “Commercial office cleaning [city]”
- “High-rise cleaning service”
- “Executive suite cleaning”
Content strategy: We position you as the premium option. Professional photography, case studies from similar buildings, clear insurance documentation, and content about your security clearance process. We target specific business districts and office parks by name.
Industrial & Warehouse: The Specialized Equipment Play
Manufacturers and warehouse operators need cleaning companies with industrial equipment and knowledge of factory-specific cleaning protocols.
Key search terms:
- “Industrial cleaning services”
- “Warehouse floor cleaning”
- “Manufacturing facility cleaning”
- “Factory floor scrubbing”
- “Industrial power washing”
Content strategy: Equipment showcase pages (your ride-on scrubbers, power washers, etc.), safety protocol documentation, and vertical-specific case studies. We mention specific industrial parks and manufacturing zones in your service area.
Schools & Education: The Safety & Compliance Play
School boards and private schools care about background checks, green cleaning products, and flexible scheduling (summer deep cleans, winter break projects).
Key search terms:
- “School cleaning services”
- “Educational facility janitorial”
- “Green cleaning for schools”
- “Background checked cleaning staff”
- “University cleaning contractor”
Content strategy: Pages dedicated to your background check process, your use of green/non-toxic products, and your ability to work nights/weekends. We create content around “safe schools” and “healthy learning environments.”
The Geographic Layer
On top of vertical targeting, we add geographic specificity:
- “Medical office cleaning Downtown [City]”
- “Apartment cleaning [Specific Suburb]”
- “Office cleaning [Business District Name]”
- “Industrial cleaning [Industrial Park Name]”
This hyper-local + vertical approach means you’re not competing for generic “commercial cleaning” (impossible to rank, low conversion). You’re dominating specific niches where you can actually win.
Join 200+ commercial cleaners dominating their markets through strategic SEO.
See If Your City Is Available →
“I Can’t Take More Contracts…
I Don’t Have the Crews.”
We hear it every day. You want growth, but the labor shortage is choking you.
That’s why our SEO strategy is dual-threat. While we rank you for “Office Cleaning” to find clients, we simultaneously rank your Careers Page for “Night Cleaning Jobs” and “Janitorial Work.”
- ✔ Stop paying Indeed $500+ per qualified hire.
- ✔ Get job applicants organically for free.
- ✔ Attract local staff in the specific zips you service.
- ✔ Build a talent pipeline that scales with contracts.
Your New Hiring Pipeline
Don’t Let Your Office Address Limit Your Revenue
Your dream clients are in the Class-A business parks 20 miles away. You don’t need a new office to rank there—you just need the right website structure.
The Hub (Your HQ)
We optimize your Google Profile to dominate your immediate local neighborhood for “Janitorial Services.”
The Spiderweb Strategy
We build specific pages for every wealthy suburb and business district you want to target (e.g., “Office Cleaning [Suburb Name]”).
The “One-Stop Shop”
We position you as the solution for everything—Windows, Floors, Trash. Facility Managers love hiring one vendor for all their problems.
Stop Leaving Money on the Table
Your competitors are already ranking for the high-value commercial keywords in your area. Every day you wait is another $50k+ contract going to someone else.
Claim Your Free Audit Now →Common Questions About Commercial Growth
It comes down to Keyword Intent. Regular SEO targets terms like “cleaning services” which attracts homeowners looking for a $150 maid service.
Commercial SEO targets specific Facility Management terms like “medical office janitorial services,” “industrial floor cleaning,” and “commercial porter services.” We deliberately structure your site to repel residential traffic and attract Decision Makers with budgets of $50k+ per year.
Apartment Turns (Move-Outs) are a volume game. Property Managers care about two things: Speed and Reliability.
We build dedicated landing pages for “Apartment Turnover Services in [Your City]” that speak directly to Leasing Agents. We highlight your capacity (e.g., “We can turn 20 units/week”) and your speed (“24-hour guarantee”). This positions you as a Vendor Partner, not just a cleaner.
We refuse to play both sides of the war. If we are helping you dominate the commercial rankings in Chicago, we cannot ethically take money from your competitor down the street to beat you.
Once you sign with us, your territory is locked. We will not take on another commercial cleaning client in your primary service area as long as you are a partner. First come, first served.
Commercial sales cycles are longer, but the SEO impact begins in Months 3-4. The first 60 days are spent fixing your technical foundation (site speed, schema) and building “Service Area” pages.
By Month 4, you typically start ranking for long-tail keywords (e.g., “Gym cleaning services [City]”). By Month 6-9, we aim for the “Head Terms” (e.g., “Commercial Cleaning [City]”). If you need leads tomorrow, we recommend pairing our SEO with Google Local Services Ads or targeted PPC.
We do everything. We know you are busy running crews and bidding jobs. Our team includes specialized writers who understand the cleaning industry—we know the difference between “strip and wax” and “scrub and recoat.”
We write the service pages, the vertical-specific content, the case studies, and the blog posts. You just approve the topics and provide any specific credentials or photos, and we handle the execution.
An in-house marketing person costs $50k-$70k/year salary plus benefits. And unless they’re a specialized cleaning industry SEO expert (rare), they’ll spend 6 months learning what we already know.
We’re $1,800-$4,500/month depending on market size. You get a team of specialists: SEO strategist, content writer, technical SEO expert, and account manager. We’ve done this for 200+ cleaning companies—we know what works and what doesn’t.
While we don’t write individual RFP responses (that’s your operational expertise), we DO create the foundation that makes you win them:
• Professional website that instills confidence
• Case studies from similar properties
• Downloadable capability statements
• SEO-optimized content showing vertical expertise
• Insurance/certification documentation readily available
When an FM is evaluating 5 vendors and Googles each company, YOU look like the authority while your competitors look like amateurs.
Secure Your Territory.
We only work with ONE Commercial Cleaner per city. Check if your territory is still available.
Check Territory Availability →